B2B Marketing - Intro to Business Markets and products

Business to Business marketing is marketing of goods and services to

• individuals

• households

• organizations

• all of them

In business-to-marketing, special importance is given to

• personal selling

• sales promotion

• advertising

• direct marketing

Compared to consumer markets, business markets have

• less

• more or

• same number of buyers

In business-to-marketing, the relationship between a buyer and seller is

• close

• nonpersonal

• adversarial

• none of the above

Demand for most of the industrial products is in the short-term

• elastic

• inelastic

• none of the above

Compared to the demand for consumer products, the demand for industrial products fluctuates

• more

• less or

• remains the same

Business customers are classified into commercial, institutional, cooperative societies and one of the following:

• household

• individual

• government

• none of these

A tire manufacturer, who sells tires to a truck (heavy commercial vehicle) manufacturer, would classify the truck manufacturer as:

• a user

• an OEM

• an intermediary

• an institutional customer

Components, such as bearings and batteries, which enter the final products of customers are classified as:

• materials and parts

• capital items

• supplies

• none of these

Purchase orders in government organizations are usually decided based on the suppliers' offerings of:

• superior quality product and service

• shortest delivery

• lowest prices

• all of these