
B2B Marketing - Intro to Business Markets and products
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Business, Professional Development, Social Studies
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Business to Business marketing is marketing of goods and services to
individuals
households
organizations
all of them
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In business-to-marketing, special importance is given to
personal selling
sales promotion
advertising
direct marketing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Compared to consumer markets, business markets have
less
more or
same number of buyers
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In business-to-marketing, the relationship between a buyer and seller is
close
nonpersonal
adversarial
none of the above
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Demand for most of the industrial products is in the short-term
elastic
inelastic
none of the above
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Compared to the demand for consumer products, the demand for industrial products fluctuates
more
less or
remains the same
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Business customers are classified into commercial, institutional, cooperative societies and one of the following:
household
individual
government
none of these
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