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Digital Marketing Quarterly Exam practice

Authored by Kelly Lynd

Computers

10th - 12th Grade

Used 4+ times

Digital Marketing Quarterly Exam practice
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46 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does SEO stand for?

Search Engine Operation

Standard Engine Optics

Search Engine Optimization

Standard Engine Operations

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Ecommerce's definition?

the buying and selling of goods and services over the Internet.

selling stuff online and in-store.

Selling stuff on Offerup.

buying goods online.

3.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What are 3 examples of eCommerce?

business to business

business to consumer

consumer to consumer

business to others

business to Amazon

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an elevator pitch?

Pitching yourself to a company in a short concise way.

short marketing pitch on a length of an elevator right

pitching yourself as a good business person to potential job offers.

pitching yourself as a good business person to potential colleagues.

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What is the two choices you had to design your website on?

Mailchimp

Wix

Photobiz

Square Space

6.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What helps make a successful rebrand?

it's important to focus on ensuring your new brand is present on all mediums and materials

Having a solid business reason to support the rebrand is the most crucial aspect to watch out for.

Identify why a rebrand is necessary and evaluate the impact and performance that the rebrand has made through strategic reporting.

communication with the public is extremely important

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What makes for a successful Digital Marketing campaign?

Determine a Strategy

it must be relevant to your target audience

Incorporate Visuals

It requires strategy and creativity to turn business objectives into audience action that delivers real results.

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