Digital Marketing Quarterly Exam practice

What does SEO stand for?

• Search Engine Operation

• Standard Engine Optics

• Search Engine Optimization

• Standard Engine Operations

What is Ecommerce's definition?

• the buying and selling of goods and services over the Internet.

• selling stuff online and in-store.

• Selling stuff on Offerup.

• buying goods online.

What are 3 examples of eCommerce?

• business to business

• business to consumer

• consumer to consumer

• business to others

• business to Amazon

What is an elevator pitch?

• Pitching yourself to a company in a short concise way.

• short marketing pitch on a length of an elevator right

• pitching yourself as a good business person to potential job offers.

• pitching yourself as a good business person to potential colleagues.

What is the two choices you had to design your website on?

• Mailchimp

• Wix

• Photobiz

• Square Space

What helps make a successful rebrand?

• it's important to focus on ensuring your new brand is present on all mediums and materials

• Having a solid business reason to support the rebrand is the most crucial aspect to watch out for.

• Identify why a rebrand is necessary and evaluate the impact and performance that the rebrand has made through strategic reporting.

• communication with the public is extremely important

What makes for a successful Digital Marketing campaign?

• Determine a Strategy

• it must be relevant to your target audience

• Incorporate Visuals

• It requires strategy and creativity to turn business objectives into audience action that delivers real results.

What logo is this?

• American Eagle

• American Express

• Mastercard

• Capital One

Why is an app important for Digital Marketing firms?

• To remain visible

• To be able to hack someones phone

• it gives customers ability to reach you at all times of the evening.

• it gives the customers the abiity to stalk you all hours of the evening.

Where is the best place to advertise in Digital Marketing?

• Billboards

• Facebook Ads

• Bus stops

• Youtube ads