PM3 exam questions

1. Here are four objectives of applied research. Which objectives is the most

accurate?

• Discovering (new) information

• Discovering a (new) understanding

• Discovering (new) recommendations

• Discovering a (new) model.

2. Here are four definitions of applied research. Which definition is the most

accurate?

• A. A detailed study aimed at discovering (new) information in an unplanned way

• B. A detailed study aimed at discovering (new) information in a systematic way

• C. A detailed study to reach a (new) understanding in a systematic way

• D. A detailed study to reach a (new) understanding in an unplanned way

3. Which statement below best shows the six steps necessary to do business

research?

• A. Define research project, do desk research, define methodology, do research,

  analyse, conclude & recommend

• B. Define business problem, analyse, define research project, define methodology, do

  research, summarize & recommend

• C. Define business problem, define research project, define methodology, do

  research, analyse, conclude & recommend

• D. Define business problem, do desk research, define research project, define

  methodology, do research, analyse & recommend

4. We distinguish between basic and applied research. What is the main purpose of

applied research?

• A. Business research is intended to expand the boundaries of knowledge

• B. Business research develops theories and model

• C. Business research solves a problem

• D. Business research helps solve a problem

5. Top Hair is a middle-size hairdresser chain. Erzi is head of Marketing. She observes

that the number of clients have been declining. Erzi understands that if this negative

trend continues, the company will make a loss in the coming year. What does Erzi

observe?

• A. A symptom

• B. A problem

• C. A cause

• D. All of the above

Tags

CCSS.RI.1.5

CCSS.RI.2.5

CCSS.RI.3.5

CCSS.RI.4.5

CCSS.RI.K.5

6. We distinguish between basic and applied research. What is the main purpose of

basic research?

• A. Basic research makes use of a given theory or model matt.

• B. Basic research is intended to expand the boundaries of knowledge.

• C. Basic research is aiming to solve any kind of problem.

• D. Basic research findings will lead to specific applications.

7. Business research can be used for several reasons. Which of the following reasons

does make sense?

• A. You need to justify the direction you want to take towards investor and

  management

• B. You do not belong to the target group and are not familiar with its needs and

  requirements

• C. You need to explore different future scenarios

• D. All of the above

Tags

CCSS.RI.1.3

CCSS.RI.1.5

CCSS.RI.2.5

CCSS.RI.K.3

CCSS.RI.K.5

8. Business research can be used for several reasons. Which of the following reasons

does NOT make sense?

• A. You are uncertain about the direction you want to take

• B. You want to, limit the risk you are taking with your new investment

• C. You want to prove that your manager is right

• D. You need fresh ideas and views

9. A business problem has symptoms and causes. How do thev relate?

• A. Cause -› problem -> symptom

• B. Problem -> cause -> symptom

• C. Symptom -> problem -> cause

• D. Cause -> symptom -> problem

10. Why did the launch of the new car by Mazda fail? This is typically

• A. A business problem

• B. A research question

• C. A conclusion

• D. A research sub-question