ESB Domain 2 Lesson 2

Where are some common places that businesses advertise?

If a company spends $50,000 on marketing and $5,000 on sales and they gain 500 customers. what is their Customer Acquisition Cost?

{hint: CAC= (marketing costs + sales costs) / # of customers }

• 110

• 500

• 300

• 700

If a company spends $10,000 on sales and $90,000 on marketing and they gain 10,000 customers. what is their Customer Acquisition Cost?

• 110

• 50

• 10

• 700

Sally ended June with 300 customers. She started June with 310 customers. During June, she acquired 20 new customers. Find her retention rate.

(hint: CRR= [(E-N)/S]X100 )

• 90%

• 90

• 30%

• 56%

Sally ended June with 500 customers. She started June with 410 customers. During June, she acquired 110 new customers. Find her retention rate.

(hint: CRR= [(E-N)/S]X100 )

• 95%

• 95

• 100%

• 32%

Marketing is used to:

SELECT ALL THAT APPLY

• Build your brand

• increase your sales

• Attract qualified leads

What does SEO stand for?

• Search Execute Officer

• Special Executive Officer

• Search Engine Optimization

• Sample Excellent Oatmeal

SEO marketing:

• uses specified technical elements to ensure the search engine crawler easily finds content which places their articles in the top search results

• I don't even know what SEO stands for

• specially executes other options

T/F: Customers searching products on search engines such as Google are more likely to open the articles at the top of the page.

• True

• false

What does PPC marketing stand for?

• Paper-people-clip

• Pay-per-click

• People-pushing-cluck