Layout and Composition & Brand Identity

 ______________is all about using visual space to show relationships in your content. In practice, it's pretty simple—all you have to do is make sure related items are grouped together.

• Proximity

• White Space

• Alignment

• Contrast

• Repetition

_____________ is an important part of every composition. Now, this doesn't mean literal __________; it just means negative space, like the spaces between your content, between lines, and even the outer margins.

• Proximity

• White Space

• Alignment

• Contrast

• Repetition

__________ is something you deal with all the time, even if you don't realize it. It might help to imagine your content arranged inside of a grid.

• Proximity

• White Space

• Alignment

• Contrast

• Repetition

_____________ simply means that one item is different from another. In layout and composition, contrast can help you do many things, like catch the reader's eye, create emphasis, or call attention to something important.

• Proximity

• White Space

• Alignment

• Contrast

• Repetition

_____________ is a reminder that every project should have a consistent look and feel. This means finding ways to reinforce your design by repeating or echoing certain elements.

• Proximity

• White Space

• Alignment

• Contrast

• Repetition

Since we live in a multimedia world, the final step in creating a brand identity is an extended visual language with supporting _______ (design assets, icons and photographs).

• Logo

• Color Palette

• Typography

• Graphics

• Consistency

_________ is the art and technique of arranging type to make written language legible, readable, and appealing when displayed.

• Logo

• Color Palette

• Typography

• Graphics

• Consistency

A ________ is a curated selection of colors for a specific purpose.

• Logo

• Color Palette

• Typography

• Graphics

• Consistency

A __________ is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.

• Logo

• Color Palette

• Typography

• Graphics

• Consistency

Brand _________ is the practice of always delivering messages aligned with the core brand values in the same tone, presenting the brand logo in a similar way, and repeating the same colors throughout your visual brand elements.

• Logo

• Color Palette

• Typography

• Graphics

• Consistency