Quiz 1 Marketing

Products whose physical characteristics are so identical.

• Undifferentiated goods

• Consumer goods

• Industrial goods

The action or business of promoting and selling products or services

• Promotion

• Marketing

• Advertising

Benefits to the consumer for a longer period of time, usually spanning several months.

• Consumable

• Durables

• Semi-durables

Are usually purchased for extraordinary reasons

• Unsought goods

• Specialty goods

• Shopping goods

Are goods that require unusually large effort on the part of consumers to acquire.

• Specialty goods

• Convenience goods

• Shopping goods

They are capable of providing consumers with years of beneficial use.

• consumable

• Durables

• Semi-durables

Use by a customer for only short period of time

•  consumable

• Semi-durables

• Convenience goods

ACCORDING TO TYPE- SLIPPERS

• Convenience goods

• shopping goods

• unsought goods

According to durability- socks

• durable goods

• semi-durable goods

• industrial goods

according to type- gas tank

• Shopping goods

• Specialty goods

• Unsought goods