
Quiz 1 Marketing
Authored by Claire Bais
Business
11th Grade
Used 7+ times

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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Products whose physical characteristics are so identical.
Undifferentiated goods
Consumer goods
Industrial goods
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The action or business of promoting and selling products or services
Promotion
Marketing
Advertising
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Benefits to the consumer for a longer period of time, usually spanning several months.
Consumable
Durables
Semi-durables
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Are usually purchased for extraordinary reasons
Unsought goods
Specialty goods
Shopping goods
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Are goods that require unusually large effort on the part of consumers to acquire.
Specialty goods
Convenience goods
Shopping goods
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
They are capable of providing consumers with years of beneficial use.
consumable
Durables
Semi-durables
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Use by a customer for only short period of time
consumable
Semi-durables
Convenience goods
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