Quiz 1 Marketing

Quiz 1 Marketing

11th Grade

20 Qs

quiz-placeholder

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Quiz 1 Marketing

Quiz 1 Marketing

Assessment

Quiz

Business

11th Grade

Medium

Created by

Claire Bais

Used 7+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Products whose physical characteristics are so identical.

Undifferentiated goods

Consumer goods

Industrial goods

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The action or business of promoting and selling products or services

Promotion

Marketing

Advertising

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Benefits to the consumer for a longer period of time, usually spanning several months.

Consumable

Durables

Semi-durables

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Are usually purchased for extraordinary reasons

Unsought goods

Specialty goods

Shopping goods

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Are goods that require unusually large effort on the part of consumers to acquire.

Specialty goods

Convenience goods

Shopping goods

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

They are capable of providing consumers with years of beneficial use.

consumable

Durables

Semi-durables

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Use by a customer for only short period of time

 consumable

Semi-durables

Convenience goods

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