The Purposes of Persuasion

What is the PURPOSE of persuasive writing, ads, or speeches?

• to inform

• to convince

• to entertain

• to lull the reader to sleep

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

What is a target audience?

• statistics, examples, and quotes

• people not expected to buy a product

• a group of people who get angry at commercials

• the group of people toward which an argument is directed

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

What is a claim in persuasion?

• using personal credibility to persuade

• the support and examples in persuasion

• the author's position on an issue

• the topic sentence

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

Pathos uses...

• emotional appeal

• logical appeal

• expert opinions

• lots of data and statistics

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Ethos uses...

• emotions

• logic

• a credible person, organization, or celebrity

• ethanol

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Logos uses...

• emotional appeals

• credible celebrity endorsements

• logic and reasoning

• pogos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Using Taylor Swift in a Diet Coke ad is what persuasive technique?

• Logos

• Ethos

• Pathos

• Claim

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Using lots of data and statistics to back up my claim is what persuasive technique?

• Logos

• Ethos

• Pathos

• Claim

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

A sad, lonely puppy is shivering in the cold. What persuasive technique is being used?

• Logos

• Ethos

• Pathos

• Claim

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

It's important to understand both sides of an argument because...

• you can manipulate people that way

• it can weaken your argument

• it can help strengthen your own argument

• it's not important to understand both sides

Tags

CCSS.RI.9-10.8

CCSS.SL.9-10.1D

CCSS.W.9-10.1A

CCSS.W.9-10.1B