PBMF - Chapter 8 Review

The specialization of individuals who perform specific tasks in a company is -

• division of labor

• mass production

• custom manufacturing

• productivity

Which is NOT a typical activity in an effective production process?

• planning

• scheduling

• repositioning

• purchasing

The activity of checking products as they are produced or received to ensure quality meets expectations is known as -

• just-in-time inventory

• quality control

• continuous process improvement

• inventory control

The series of stages a product goes through from its beginning to its end is called -

• the product life cycle

• test marketing

• repackaging

• repositioning

In the new product development process, the new product is introduced to the market during which stage?

• idea screening

• business analysis

• commercialization

• evaluation

Introducing a new product to a small portion of the target market to learn how it will sell is called -

• a prototype

• branding

• idea screening

• test marketing

This is a marketing an existing product in a new way to create a new opinion or view of the product in the minds of the customers in order to increase sales.

• repositioning

• repackaging

This is using a new packaging for an existing product in order to increase sales.

• repositioning

• repackaging

The process of deciding which products will be most strategic for the organization to produce.

The assortment or selection of items that a business has on hand at a particular point in time.