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Knowledge Check Value Wave 29

Authored by Toni Ebron

Business

University - Professional Development

Used 1+ times

Knowledge Check Value Wave 29
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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

This allows businesses to scale their investment on Facebook efficiently by recommending an ideal account structure rooted in auction and delivery best practices.

Campaign structure

Structure for Scale

Budget Commitment

Bidding structure

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

In CBB (Cross border business), as you increase the amount you want to spend on conversion optimization, you may need to expand your target audience. What is the best tool that we can use?

Core audience

Custom audience

Lookalike audience

Custom audience exclusion

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

An advertiser must be an admin first of the business in the Business Manager when creating a catalog.

True

False

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

This creates efficient and effective partnerships between retailers and brands. These ads allow brands to run performance marketing campaigns for their products, and in turn these ads direct traffic to a retailer partner's website, mobile app or store to complete the purchase.

Facebook Shop

Catalogue Sales 

Collaborative Ads 

IG Shopping

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

 

____ is a container that holds information about items a business wants to  advertise or sell on Facebook, including product ID, description, image, price, and  availability.

Commerce

Pixel

Business Manager

Catalog

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

We can install Facebook Pixel and Conversions API in Shoppee, Lazada and Amazon.

True

False

7.

MULTIPLE SELECT QUESTION

2 mins • 1 pt

 

What are the benefits of Dynamic Ads? Select all that applies.

Show relevant ads with real-time pricing and availability.

Allows easy upload of product catalogs as well as add/edit products.

Reach people with ads on any device they use, regardless of their original touchpoint.

Promote all of your inventory with unique creatives without having to configure each individual ad.

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