Knowledge Check Value Wave 29

This allows businesses to scale their investment on Facebook efficiently by recommending an ideal account structure rooted in auction and delivery best practices.

• Campaign structure

• Structure for Scale

• Budget Commitment

• Bidding structure

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In CBB (Cross border business), as you increase the amount you want to spend on conversion optimization, you may need to expand your target audience. What is the best tool that we can use?

• Core audience

• Custom audience

• Lookalike audience

• Custom audience exclusion

. 

An advertiser must be an admin first of the business in the Business Manager when creating a catalog.

• True

• False

This creates efficient and effective partnerships between retailers and brands. These ads allow brands to run performance marketing campaigns for their products, and in turn these ads direct traffic to a retailer partner's website, mobile app or store to complete the purchase.

• Facebook Shop

• Catalogue Sales 

• Collaborative Ads 

• IG Shopping

 

____ is a container that holds information about items a business wants to  advertise or sell on Facebook, including product ID, description, image, price, and  availability.

• Commerce

• Pixel

• Business Manager

• Catalog

We can install Facebook Pixel and Conversions API in Shoppee, Lazada and Amazon.

• True

• False

 

What are the benefits of Dynamic Ads? Select all that applies.

• Show relevant ads with real-time pricing and availability.

• Allows easy upload of product catalogs as well as add/edit products.

• Reach people with ads on any device they use, regardless of their original touchpoint.

• Promote all of your inventory with unique creatives without having to configure each individual ad.

Advertisers can create product catalog for Instagram without the Business Manager.

• True

• False

Conversions API is server-based.

• True

• False

• Maybe

What comprises the Facebook full funnel marketing strategy? Select all that applies

• Sales

• Conversion

• Awareness

• Consideration