English I: Time to revise

The 4 Ps of marketing are "product", "place",

• "price" and "promotion".

• "publicity" and "price".

• "promotion" and "publicity".

• "packaging" and "promotion".

Choose the best modal verb to complete the sentence.

You __________ open that attachment. There’s a virus.

• must

• have to

• mustn't

• don't have to

Choose the best modal verb to complete the sentence.

It isn’t a formal event. You _________ wear a suit or a tie.

• must

• mustn't

• have to

• don't have to

----------------- a suggestion

• Make

• Do

____________ business

• Make

• Do

Match the following verb with the most suitable noun or phrase.

Achieve...

• results

• products

• services

• goods

Trade fairs (also called trade shows or exhibitions) are events at which many different companies producing related products showcase their new goods and services. They are popular events not only for participating companies but also for visitors as they do not imply a very expensive investment.

• False

• True

There are many types of Social Media and the lines between their feature sets and goals continue to juxtapose and change faster than people can read up on the changes. Nowadays, a successful company needs a Social Media Marketing Plan. Social Media encourage individuals and companies to interact online for the benefit of all.

• True

• False

Marketeers often talk about market orientation: the fact that everything they do is designed to meet the needs of the market. They may describe themselves as market-driven, market-led or market-oriented.

• True

• False

“Branding” is the act of creating brands and keeping them in customers’ minds through advertising. All brands need a clear brand identity to be easily recognised.

• True

• False