10.2

Define marketing research..

• insurance that covers all parts of a surgeon's fees

• finding solutions through consumer studies

• the use of automatic machines to help increase efficiency

• a decision that is subject to change as new info is collected

Define a product...

• stocks that have common dividens

• sales used to promote merchandise

• a risk that can lead to a loss of business property

• everything a business offers to satisfy a customer's needs

Which is NOT a part of a product?

• documents

• warranty

• brand name

• packaging

Which is NOT a part of a product?

• features

• experiment

• options

• basic prodcut

Name an example of BASIC PRODUCT?

Name an example of PRODUCT FEATURE?

Which is an example of a PRODUCT OPTION?

Which is an example of a PRODUCT BRAND NAME?

Which is an example of a PRODUCT PACKAGING?

Which is an example of a PRODUCT WARRANTY?