Unit 1- Fashion Movement

___________ are the "fashion forward" men, women, and young people with enough confidence and credibility to start or accept new fashions.

• Fashion Leaders

• Fashion Laggers

• Models

• Designers

A theory that suggests fashion acceptance begins among the young or lower income groups is the _____.

• Trickle- across theory

• Trickle-up theory

• Trickle-around theory

• Trickle-down theory

Each of the following is a factor that speeds up fashion movement except ______.

• good economic conditions

• technological advances

• disruptive world events

• higher levels of education

Fashion movement decelerates when demand for the products increases.

• True

• False

Increased competition causes fashion products to be of better quality and keeps prices lower.

• True

• False

During poor economic conditions, people try to create new fashion looks with expensive accessories, rather than buying new garments.

• True

• False

is the rejection of decently used items in favor of newer ones, even though the old items retain their utility value

• fad

• movement

• obsolescence factor

• trickle down theory

The stages of the fashion cycle are introduction, rise, peak ,_________, and obsolescence.

• middle

• end

• decline

• fast

_________is a temporary, passing fashion that has great appeal to many people for a short period of time.

• fad

• flop

• trend

• silhouette

_____________ is responsible for ensuring that the visual displays in a store are aesthetically pleasing and resonate with marketing goals.

• retail

• promotion

• visual merchandising

• retail buyer