Introduction to Marketing Unit Test REVIEW

Sierra is an outdoor clothing and gear company. They sell camping gear through their website but also have a storefront which many of their competitors do not. This gives them a competitive advantage because the consumer has multiple places to purchase their products. This an example of place utility with regards to economic utilities.

• True

• False

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

• True

• False

Social media marketing means driving traffic and brand awareness by engaging people in discussion online.

• True

• False

With digital marketing, results monitoring is simple.

• True

• False

Wendy's extending their drive-thru hours to 24 hours is an example of adding value to customers through time utility.

• True

• False

A "Buy one get one free." coupon advertisement is an example of the PLACE/DISTRIBUTION function of the marketing mix.

• True

• False

Identifying a target market for a product and marketing towards that target market is more costly than marketing to the entire market.

• True

• False

People who share similar needs and wants and who can purchase your products are called a market.

• True

• False

The four parts of the marketing mix include people, price, product, and promotion.

• True

• False

Dividing the market into urban, suburban, and rural segments is an example of geographic segmentation.

• True

• False