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Introduction to Marketing Unit Test REVIEW

Business

9th - 12th Grade

Used 6+ times

Introduction to Marketing Unit Test REVIEW
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31 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sierra is an outdoor clothing and gear company. They sell camping gear through their website but also have a storefront which many of their competitors do not. This gives them a competitive advantage because the consumer has multiple places to purchase their products. This an example of place utility with regards to economic utilities.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Social media marketing means driving traffic and brand awareness by engaging people in discussion online.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

With digital marketing, results monitoring is simple.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Wendy's extending their drive-thru hours to 24 hours is an example of adding value to customers through time utility.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A "Buy one get one free." coupon advertisement is an example of the PLACE/DISTRIBUTION function of the marketing mix.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identifying a target market for a product and marketing towards that target market is more costly than marketing to the entire market.

True

False

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