Certiport ESB Practice Exam 1

The ability to adapt to new situations; a willingness to change

• creativity

• determination

• flexibility

• responsibility

Being accountable for your decisions and actions; not “passing the buck”

• Creativity

• Determination

• Flexibility

• Responsibility

Refusing to quit despite obstacles

• Creativity

• Determination

• Flexibility

• Responsibility

Inventing new ways of doing things; thinking “outside the box”

• Creativity

• Determination

• Flexibility

• Responsibility

Which three characteristics are possessed by successful entrepreneurs? (Choose three)

• Likes to learn

• Good at mathematics

• Truthful with others

• Confident at public speaking

• Sees problems as opportunities

After a self-assessment, the owner of Tony’s Fresh and Hot Pizza Shop realizes that he lacks the

creativity to offer a large menu that competes with gourmet pizza shops. What is Tony’s best strategy for

successfully competing despite this weakness?

• Wait for gourmet pizza to go out of style.

• Start making something other than pizza.

• Promote his fast delivery service of hot pizzas.

• Buy a franchise gourmet pizza shop with a large menu.

After a self-assessment, Zoey has realized that she lacks the outgoing nature needed to promote her hand-made hats. Based upon this finding, which approach would best strengthen this weakness in her business model?

• Be determined. Refuse to quit despite this obstacle with her personal characteristics.

• Be flexible. Partner with an outgoing person who can promote her product.

• Be disciplined. Stay focused on deadlines and ensure that her hats are delivered on time.

• Be creative. Add hand-made gloves and scarfs to expand her product line.

Gage is getting married and needs to hire a photographer for the event. He meets with several local wedding photographers and is surprised by how expensive their services are. Gage is a talented photographer with his own professional gear. He decides to start his own business as a wedding photographer.

• Lower prices

• Friendly service

• Convenient location

• Higher quality photos

Martina and Crystal just graduated from a cooking school in a big city. They are both vegans and enjoy the treats at a vegan bakery downtown. However, traffic is bad in the city, and it takes them over an hour to drive to the bakery from their neighborhood. They decide to open a vegan bakery in their part of town.

Based on the scenario provided, what should they emphasize in marketing to attract customers to their shop?

• Quality service

• Variety of baked goods

• Convenient location

• Cooking school education

Shauna works at a restaurant. She wants to own her own restaurant someday. Which is one of greatest risks of entrepreneurship?

• Less freedom

• Loss of investment

• Less challenges

• Loss of flexibility in schedule