Marketing Promotions

Which of these is NOT true about promotions?

• Promotion is any form of communication that a company uses to inform, persuade, or remind consumers about its products, services, or even itself.

• Promotion is a form of the communication process by which a company sends its message via a message channel to potential customers.

• Promotions can include advertising, public relations and direct marketing

• Promotions primary objective is not to generate sales.

What are the 8 elements of the communication process? Explain

What roles do promotions play in marketing?

• Persuade

• Inform

• Remind

• The three roles that promotion plays in marketing are to inform, persuade, and remind consumers about products and services.

Telemarketing call, in-person sales call, customer service sales center call, online chat are examples of what type of communication?

• Interpersonal Communication

• Mass Communication

Which is true of Interpersonal Communications?

• Highly targeted

• It can be inefficient & costly

• Frequently used in business-to-business marketing

• All of the above

What are the five primary considerations in selecting the types of media in which to run an advertisement? Explain in detail.

Which is true of Guerilla Marketing?

• Unconventional

• Easy to do

• Inexpensive

• All of the above

What are examples of alternative marketing?

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field

• True

• False

Consumer promotions are all around us in the form of "coupons, percent-off discounts, free trials and samples, buy one get one free deals, rebates, premiums, ad specialties, and contests and sweepstakes

• True

• False