Marketing Mangement

Which of the following best describes a bike company's value proposition?

• We target safety-conscious ciclists

• We are the market leader in the competitive cycling category

• We sell the safest, most durable bike

• We focus on expanding in faster-growing markets

Which of the following is the main focus of a sales driven organization?

• Creating and delivering customer value

• Maximizing the generated profit

• Converting the marketing efforts to profits

• Increasing market share and volumes

The marketing concept/philosophy emphasizes the need to have a:

• customer focus

• price advantage

• unique product

• sustainable strategy

Fresnas Cuisine, a restaurant chain, recently introduced fast food on its menu. This action was taken because management recognizes that their customers are predominantly young people. This scenario illustrates how _____ influence marketing decisions

• economic factors

• demographic factors

• social factor

• legal factors

When a firm analyzes the marketing environment, which of the following is the LEAST likely factor to look at?

• the firm's current weaknesses

• what the competitors are doing

• the state of the economy of the country they are in

• the firm's ideas for developing a new product

In the context of SWOT analysis, which of the following can be considered a strength of an organization?

• Imitable products and services

• Increased taxes on products

• A superior distribution operation

• A new unserved market

A public service announcement (PSA) encouraging people to wear masks during a pandemic outbreak represents what kind of marketed entity?

• Ideas

• Services

• Experiences

• Information

A social definition of marketing says ________.

• effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers

• a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company's products

• marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others

• marketing is the process of aggressive selling and promotion to encourage the purchase of products that might otherwise be unsought by the consumer

In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a haunted house. Disney is marketing a(n) ________.

• service

• experience

• event

• idea

Webmax Inc. produced and marketed cameras. After considerable research and development, they developed a new digital camera that had an array of new features. Webmax was so sure about the new offering that they even reduced their marketing budget. What sort of orientation does Webmax have toward the marketplace?

• product orientation

• marketing orientation

• selling orientation

• production orientation