Chapter 1: Understanding International Marketing

The performance of business activities that direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

• Domestic Marketing

• Business

• Marketing

• International Marketing

___________ referring to the market within the home country of registration.

• Domestic Market

• Business

• Marketing

• Inyternational Marketing

What is one external reason why venture into International market?

• To take advantage of firm's excess capacity

• To take advantage of higher purchasing power

• To take advantage of tax incentives

• To take advantage of government import promotion drive.

When a company decided to create a label according to the preferences of that specific country, the firm is complying what differences between domestic and International marketing?

• Consumer

• Product and packaging

• Purchasing power

• Currency

Can identify an international marketing activities?

• Technical and non-technical customer service

• Detailed analysis of current market.

• Planning and development of new product.

• Setting prices which reflects accurate value of products.

Estimated haul time in Japan.

• 18 days

• 8 days

• 6 days

• 10 days

What is the internal reasons why venture into International market?

• To take advantage of low labor cost

• To take advantage of tax incentives

• To take advantage of government import promotion drive.

• To take advantage of higher purchasing power

What is the difference between Domestic marketing from International marketing?

• You deal with diverse market.

• Your deal with unfamiliar market

• You deal with familiar market

• Involves bigger arena

This means bringing a product outside of the home country.

• Internationalize

• Franchising

• Marketing

• Importing

A company in this stage does not actively cultivate customers outside national boundaries; however, this company’s products may reach foreign markets.

• Global Marketing

• No Direct Foreign Marketing

• Infrequent Foreign Marketing

• Regular foreign marketing