Business - JC Marketing Mix

Which of the following is not one for the 4 P's of Marketing

• Product

• Piece

• Place

• Promotion

What is the second stage in the product life cycle?

• Maturity

• Saturation

• Induction

• Growth

Select one way in which a business can try to extend the Life cycle of their product

• Offer it for free

• Take It off the market

• Change the price of the product

• Sell it to their competitors

Which of the following is not an element for a product in the marketing mix?

• Design

• Price

• USP

• Branding

What does USP stand for?

(a)  

Which of the following words would you use to define the term Branding (there is more than one correct answer)

• Name

• Symbol

• Shop

• Design

• Sale

Which of the following does not determine the price of a product?

• Profit

• Cost of production

• Target Market

• Shop Location

• Product Life Cycle

Name the pricing strategy: CPP

(a)  

Which of the following products is usually sold directly from the manufacturer (producer) to the consumer

• Bananas

• Fridge

• Farm Fresh Eggs

Select an example of products which are sold from the Manufacturer to the Wholesaler to the Retailer to the Consumer

• Custom made rug

• Sugar

• Pre order Birthday cake

• Key cutting for your front door