Plymouth rebranding revision

What phrase has Plymouth used to rebrand itself?

(a)  

What industry has Plymouth historically relied upon to provide jobs?

• tin mining

• Naval dockyards

• Port

• Tourism

Which historical figures features in Plymouth's rebranding?

• Queen Elizabeth 1

• Walter Raleigh

• Francis Drake

• Duke of Cornwall

What were the aims of Plymouth's rebranding? (2 answers)

• to connect Plymouth with its past

• to develop its tourism industry

• to develop environmental sustainability in the city

• to secure its economic future

Who drove the re-imaging aspect?

• Local government and citizen groups

• National government

• International agencies

• Universities

How much did the new Drake Shopping and History centre cost?

• £2 million

• £5 million

• £15 million

• £25million

Why did Plymouth need to be rebranded?

What led to the increased socio economic deprivation of Plymouth?

• reduced defence spending

• reduced numbers of tourists

• closure of tin mines

• manufacturing moving to NEEs

What is not a stage of changing place meaning?

• Reimaging

• Rebranding

• regeneration

• redevelopment

Which of the following is an example of an "agent of change" (tick all that are correct)

• Local people

• Local governments

• Businesses

• Local pressure groups