Marketing Basics

Erica sets up stands at local sporting events to sell her sports drink. She also has truck deliver the product to local retailers. Which function of marketing does this best describe?

• Marketing Information Management

• Distribution

• Financing

• Promotion

Erica has developed relationships with several local sports teams, and makes a habit of attending their games. Which function of marketing does this best describe?

• Product/Service Management

• Distribution

• Pricing

• Selling

Erica pays to have promoted posts on Instagram and Facebook advertising her sports drinks.

• Product/Service Management

• Marketing Information Management

• Promotion

• Pricing

To begin her business, Erica borrowed money from family and friends and took out a loan from her local credit union.

• Financing

• Marketing Information Management

• Distribution

• Pricing

Erica's sports drinks sell from $2.79-$4.50 for a 16 oz. beverage.

• Selling

• Product/Service Management

• Promotion

• Pricing

Erica conducted a focus group to find out what flavors her customers were interested in buying.

• Distribution

• Product/Service Management

• Marketing Information Management

• Promotion

Erica offers sports drinks made from organic fruits and vegetables. They have no artificial colors or flavors. She added new flavors after talking to her customers.

• Selling

• Product/Service Management

• Marketing Information Management

• Promotion

Things that tell WHAT a person is, like age, gender, income range, and education level are ______ characteristics.

• Behavioral

• Demographic

• Geographic

• Psychographic

Things that tell HOW a person interacts with the marketplace, like usage rate, brand loyalty, and desired benefit are ______ characteristics.

• Behavioral

• Demographic

• Geographic

• Psychographic

Things that tell WHO a person is, like hobbies, attitudes, lifestyle, and values are ______ characteristics.

• Behavioral

• Demographic

• Geographic

• Psychographic