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CRM Unit 1

Authored by Jessie Tay

Professional Development

University

Used 10+ times

CRM Unit 1
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17 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one of the following is an example of an "external" customer of Joy who is working as a nurse?

Radiographers

Doctors

Customer Service Agent

Patient

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one of the following correctly shows the TWO frameworks of CRM?

Analytical, Service

Operational, Analytical

Operational, Sales

Marketing, Sales

Answer explanation

THREE types of CRM

  1. 1. Operational

  2. 2. Analytical

  3. 3. Collaborative

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one of the following is NOT a purpose of CRM?

Improve customer satisfaction

Improve workforce productivity

Expand supplier base

Enhance sales

4.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Purposes of CRM

  1. 1. __________ the customers.

  2. 2. Improve customer satisfaction.

  3. 3. Improve workforce productivity.

  4. 4. Expand the customer base.

  5. 5. Enhance business sales.

Answer explanation

Understand

5.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Purposes of CRM

  1. 1. Understand customers.

  2. 2. _______ customer satisfaction.

    1. 3. Improve workforce productivity.

    2. 4. Expand the customer base.

    3. 5. Enhance business sales.

6.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Purposes of CRM

  1. 1. Understand the customers.

  2. 2. Improve customer satisfaction.

  3. 3. Improve workforce ____________.

  4. 4. Expand the customer base.

  5. 5. Enhance business sales.

7.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Purposes of CRM

  1. 1. Understand the customers.

  2. 2. Improve customer satisfaction.

  3. 3. Improve workforce productivity.

  4. 4. ______the customer base.

  5. 5. Enhance business sales.

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