Why are questionnaires important?

• produces data that can be used for making smart business decisions

• are easy to make and to understand

• the best way to get to know a client

• Customers prefer less face-to-face communication and more e-mail communication

The questionnaire is a set of questions used to generate data that meet specific research and survey objectives

• True

• False

The process of the questionnare begins with:

• problem

• hypothesis

• objectives

• strategies

What happens if the objectives are not clear and correct when making a questionnaire?

What is the last step when you make a questionnaire?

• determine survey objectives

• create questions

• decide layout

• evaluate a questionnaire

Open-ended questions are:

• thought-provoking

• simple

• difficult

• easy

Open-ended are questions are great for

• casual research

• exploratory research

• descriptive research

• qualitative research

^{When researchers want a better understanding of a problem they choose}

• closed questions

• open ended questions

A disadvantage of open-ended questions are:

• the answer is in respondent's own words

• allows probing

• provides insights

• response rates are lower

what is interviewer bias?