Rise Up - Understanding the Customer

These customers can take a long time to make a purchase decision, and might return to a retailer several times before making a purchase.

These customers tend to make quick purchase decisions, often buying inexpensive items that are not of high importance to them.

These customers tend to spend a lot of time checking out products and prices through online sites, visiting different stores, and comparing retailer ads.

These customers view shopping as a fun occasion, so shopping does not necessarily include making a purchase.

These customers have an early adopter mindset and want to be recognized as trendsetters by others.

These shoppers have typically enjoyed repeated and valued positive customer experiences with a particular retailer.

These shoppers are rarely the first to try new products.

Which of the following is the term for behavior influences that come from a customer's family and friends?

Which of the following is the term for behavior influences that come from retailer's marketing?

Which of the following is the term for behavior influences that come from a customer's own needs?