Accelerate Quiz

Conversions API is the answer of Facebook to Apple's iOS14.5 privacy changes.

• TRUE

• FALSE

What are the different benefits of a Facebook Pixel? Select all that applies.

• Measure cross-device conversions

• Server-based tracking features

• Optimize delivery to people who are likely to take action

• Create Custom Audiences from website visitors

This creates efficient and effective partnerships between retailers and brands. These ads allow brands to run performance marketing campaigns for their products, and in turn these ads direct traffic to a retailer partner's website, mobile app or store to complete the purchase.

• Facebook Shop

• IG Shopping

• Catalogue Sales

• Collaborative Ads

Advertisers can create campaigns using Dynamic Ads without the product catalog.

• TRUE

• FALSE

________ is a container that holds information about items a business wants to advertise or sell on Facebook, including product ID, description, image, price, and availability.

• Commerce Manager

• Facebook Shop

• Catalog

• IG Shop

What are the three ways in installing a Facebook Pixel? Select all that applies.

• Manual install

• 3rd party integration

• Email to owner

• Email instructions to developer

Where can you check if the advertiser has a product catalog?

• Ads Manager > Events Manager

• Business Manager > Business Settings > Data Sources > Catalogs

• Ads Manager > Account Overview

• Business Manager > Business Settings > Business Verification

What are the 3 simplified methods in uploading a product catalog?

• Bulk Upload

• Use CAPI

• Manual Upload

• Connect E-commerce Partner

Advertisers can set up Conversions API if they have a Business Manager and Pixel installed.

• TRUE

• FALSE

MPs are expected to assist advertisers on CAPI adoption if they work with Shopify, WooCommerce and other 3rd party partner platforms for their shops.

• TRUE

• FALSE