
PBMF Ch 12
Authored by CATHERINE WALLWIN
Professional Development
8th Grade
Used 441+ times

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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of communicating with potential customers in an effort to influence their buying behavior is called
Advertising
Promotion
Persuasion
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process that uses logic to change a belief or get people to take a certain action is
Promotion
Advertising
Persuasion
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Applying communication skills that promote goodwill between a business and the public is
Sales promotion
Public relations
Personal selling
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Any direct contact between a salesperson and a customer is called
Public relations
Personal selling
Sales promotion
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the Communication Process, the person who has a message to communicate is called the
Sender
Receiver
Encoder
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the Communication Process, the process of turning the idea for a message into symbols that can be communicated
Encoding
Decoding
Channel
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the Communication Process, how the message is transmitted
Decoding
Channel
Encoding
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