International Marketing

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviours is called_____________

• demand forecasting

• segmentation

• market analysis

• positioning

You are directed to analyze the factors that are larger societal forces that affect your company in their home country - demographic, economic, natural, technological, political and cultural. What are you analyzing?

• the marketing environment

• the global environment

• the macroenvironment

• the microenvironment

When we practice ________, we arrange for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

• targeting

• positioning

• segmenting

• niche marketing

When you target by usage or loyalty status, you are using which approach to target?

• demographic

• psychographic

• behavioural

• geographic

Multinational Companies are

• Businesses that conduct worldwide markets

• Businesses that sell exports

• Businesses that sell imports

Which of the following countries has the largest number of retailers?

• China

• United States

• Brazil

• Japan

What is the difference between domestic and international marketing?

• Is that marketing activities take place in more than one country

• There is no difference

• Domestic is outside and between several countries.

• One is in charge of supply and the other of demand

Under a ________ price policy, the firm charges the same price for its products and services regardless of where they are sold or the nationality of the customer.

• standard

• two-tiered

• market

• global

The ________ is the communication channel used by the advertiser to convey a message.

• medium

• message

• copy

• graphic

Which is not one of the seven functions of marketing?

• Pricing
• Buying
• Promotion
• Selling