Marketing
Authored by Sara Santambrogio
Education, Business, English
10th - 12th Grade
Used 1+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a type of marketing?
Niche marketing
Undifferentiated marketing
Sectional marketing
Differentiated marketing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Porter's model, is marketing a primary or support activity?
Primary
Support
3.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
What is the name of this model?
(a)
4.
FILL IN THE BLANK QUESTION
1 min • 1 pt
How do you say 'fedeltà dei clienti' in English?
(a)
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these is NOT a part of the marketing plan?
Analysis of the initial situation
Strategic marketing
Preventive marketing
Operational marketing
6.
FILL IN THE BLANK QUESTION
1 min • 1 pt
What are the four components of the SWOT analysis? (in the acronym order)
(a)
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
A competitor opening a new facility right in front of yours could be outlined in a SWOT analysis as a...
Strength
Weakness
Threat
Opportunity
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