Marketing

Marketing

10th - 12th Grade

10 Qs

quiz-placeholder

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Marketing

Marketing

Assessment

Quiz

Education, Business, English

10th - 12th Grade

Practice Problem

Medium

Created by

Sara Santambrogio

Used 1+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of the following is NOT a type of marketing?

Niche marketing

Undifferentiated marketing

Sectional marketing

Differentiated marketing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

According to Porter's model, is marketing a primary or support activity?

Primary

Support

3.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

Media Image

What is the name of this model?

4.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Media Image

How do you say 'fedeltà dei clienti' in English?

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of these is NOT a part of the marketing plan?

Analysis of the initial situation

Strategic marketing

Preventive marketing

Operational marketing

6.

FILL IN THE BLANK QUESTION

1 min • 1 pt

What are the four components of the SWOT analysis? (in the acronym order)

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Media Image

A competitor opening a new facility right in front of yours could be outlined in a SWOT analysis as a...

Strength

Weakness

Threat

Opportunity

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