Lecture 1 to 4_Marketing Management

Demand can be expressed in the best way possible as _________________

• Need + Emotional = Wants

• Wants + B.P = Demand

• Dx= f(N,E,B.P)

• Dx= f(N,W,B.P)

Which method is the best approach for scrutinizing sales numbers using concept of Marketing 4.0 ?

• SSST

• QSQT

• YSYT

• MSMT

4 E’s of contemporary marketing management are __________________

• Exclusive, Exchange, Everyplace, Evangelism

• Experience, Exchange, Everyplace, Evangelism

• Enhance, Extra, Everyplace, Evangelism

• Experience, Exchange, Exclusive, Evangelism

Correct chronological sequence of ‘Marketing Value Framework’ is

• Creating Value, Selecting Value, Communicating Value, Delivery Value, Capturing back Value, Enhancing Value

• Enhancing Value , Creating Value, Selecting Value, Communicating Value, Delivery Value, Capturing back Value

• Selecting Value, Creating Value, Communicating Value, Delivery Value, Capturing back Value, Enhancing Value,

• Creating Value, Selecting Value, Capturing back Value, Communicating Value, Delivery Value, Enhancing Value

Value Is____________

• Bunch of Benefit

• Bunch of Tangible and Intangible benefit

• {T + {I

• All of the above

Dump ways to _______

• Fly

• Bye

• Hello-Hi

• Die

___________is the message-driven focus on creating emotional engagement with consumers rather than simply focusing entirely on market share.

• Promotion

• Mind Share

• Heart Share

• Wallet Share

Marketers can control_____________

• PESTEL

• Needs

• Emotions

• 4Ps

Today's Economy is called ___________

• Money

  Economy

• Modi

  Economy

• Free

  Economy

• Experience Economy

Experience Economy offers four realms of experiential value to add to a business

• Educational, Esthetic,

  Escapist,

  and

  Entertainment

• Educational, Esthetic,

  Everywhere

  and

  Entertainment

• Experience, Esthetic,

  Escapist,

  and

  Entertainment

• Educational, Esthetic,

  Escapist,

  and

  Engagement