Quiz 4 Marketing

Legislative bills that could be enacted into laws.

• Economic Macroenvironment

• Political-Legal Macroenvironment

• Sociocultural Macroenvironment

These include population rate, gender, age, income composition patterns, civil status, and family size.

• Demographic Macroenvironment

• Sociocultural Macroenvironment

• Natural Macroenvironment

Can be a service or an item

• Promotion

• Price

• Product

Marketing mix is set of tactics, that includes:

• Product, Price, Place, Process

• Promotion, Price, Place, Process

• Product, Price, Place, Promotion

Appears on legal document and government forms.

• Trade Name

• Business Name

• Brand Name

Elements of logo design are the following, except:

• Incorporate tradition.

• Aim for attraction.

• Keep it simple.

Elements of the Brand are the following except:

• Colors

  Sounds

  Scents

• Tagline

  Visual cues

  Shapes

• Trade name

  Generic category

  Brand

What logo is this?

• Nvidia

• Intel

• Vivo

• Selecta

• Nestle

• Vitamilk

• Kenny Roger

• Buko house

• Pizza hut