Marketing Applications: Marketing, Advertising, Branding

Which of the following is NOT one of the functions of marketing?

• Pricing

• Marketing information management

• Buying

• Financing

Which of the following decisions would be considered part of the “product” element of the marketing mix?

• Whether to put a product on a table or shelf

• Whether to make a product blue or red

• Whether to make a product $5 or $10

• Whether to have a sale on product A or product B

If a company decides to focus marketing efforts on people who love mountain climbing, which method of segmentation did they use?

• Demographics

• Psychographics

• Geography

• Random

Which of the following is an example of a product which is mass marketed?

• Coca-Cola®

• Honda Civic®

• True Religion® jeans

• Banana Republic® shirts

Which of the following is NOT one of the “four Ps”?

• Presentation

• Promotion

• Product

• Price

When a company uses the mass marketing technique, they are doing which of the following?

• Producing and distributing large amounts of marketing over a short period of time

• Concentrating marketing on the most massive group of customers

• Aiming marketing at everyone without consideration of differences among people

• Producing large amounts of marketing in one year to be distributed the next year

Which of the following best describes the process of market segmentation?

• When marketers break up marketing efforts chronologically by month

• When marketers divide the mass market based on shared characteristics

• When marketers distinguish between marketing efforts based on cost

• When marketers approach the mass market with small pieces of undeveloped marketing ideas

Which of the following is NOT a discussed method of segmenting markets?

• Geography

• Demographics

• Psychographics

• Randomly

A target market is which of the following?

• A group which is unimportant to focus marketing efforts on

• The specific group for which a business’s products, services and marketing efforts are intended

• The broad group for which a product’s features are not meaningful

• A small group which marketers use to test marketing efforts before running a full campaign

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?

• Presentation

• Product

• Place

• Promotion