Social Media Strategist- Lesson 1

Which of the following is a way to extend reach?

• Display the content on media channels with larger numbers of viewers.

• Place links to the content on more Websites - social Websites as well as traditional Websites

• Pay Websites to host an advertisement for the company or product on their site.

• Give free products or "points" to viewers who share or repost products or videos.

Which of the following terms is referred to as the ease of obtaining the tools needed to publish content on various media platforms?

• Frequency

• Accessibility

• Immediacy

• Permanence

Which of the following statements are true regarding the social and traditional media?

Each correct answer represents a complete solution. Choose all that apply.

• Traditional media involves push or one-way communication methods.

• Traditional media is any online service, site, or mobile app that allows people to interact and be social.

• Social media sites allow users to create content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasts, pins, pictures, or videos.

• Social media sources include magazines, newspapers, books, radio, television, and movies

Which of the following is an example of unstructured data?

• Form fields

• Mobile text message

• Email address

• Website URL

_______ is an important programming methodology used to build Web 2.0 sites.

• HTML

• Semantic Web

• Ajax

• RSS

How do semantic web implementations affect social media?

• The use of semantic web implementations encourages the growth of online communities by allowing non-technical users to share information effectively.

• The implementations allow non-technical users to work together to collectively classify and find information on various social media sites all at once.

• They allow communication to flow from the business to the consumer and back, in a multi-way communication, allowing communication to become more complex.

• They contextualize data as they process it; they augment the social media data with metadata to give meaning to the unstructured data.

What is one disadvantage of using email in your social media marketing campaign?

• Your customers will be able to share e-mail content on social media channels.

• It is a very targeted tool and should be used to communicate primarily with previous customers

• It is less personal than a face-to-face meeting or a conversation by phone

• It is a time-delayed form of communication allowing both the sender and receiver to participate when it is convenient

A small computer repair business posts weekly tips on how to maintain personal computers. These social media posts are written by the company president and are often publicly shared by his followers. What kind of social media communication is this?

• Shared

• Owned

• Paid

• Earned

There are many reasons individuals use social media but the most important reason for a business to use social media is:

• to allow faster check-out for purchases

• to build relationships with its customers

• to look up to date and socially acceptable.

• to offer its followers coupons or discounts

What is the use of social bookmarking sites?

• Manage the organic and paid social media efforts to maximize the reach to intended audiences.

• Provide customers with a platform to talk about their products via text messages, e-mails, tweets, or posts

• Allow people to post news items or links to articles and then to edit those articles in multiple ways.

• Allow users to save, organize, manage, and share links to Websites and other Internet resources.