Which of the following is a way to extend reach?
Social Media Strategist- Lesson 1

Quiz
•
Computers
•
9th - 12th Grade
•
Hard
Sharon Anderson
Used 43+ times
FREE Resource
14 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Display the content on media channels with larger numbers of viewers.
Place links to the content on more Websites - social Websites as well as traditional Websites
Pay Websites to host an advertisement for the company or product on their site.
Give free products or "points" to viewers who share or repost products or videos.
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following terms is referred to as the ease of obtaining the tools needed to publish content on various media platforms?
Frequency
Accessibility
Immediacy
Permanence
3.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Which of the following statements are true regarding the social and traditional media?
Each correct answer represents a complete solution. Choose all that apply.
Traditional media involves push or one-way communication methods.
Traditional media is any online service, site, or mobile app that allows people to interact and be social.
Social media sites allow users to create content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasts, pins, pictures, or videos.
Social media sources include magazines, newspapers, books, radio, television, and movies
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is an example of unstructured data?
Form fields
Mobile text message
Email address
Website URL
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
_______ is an important programming methodology used to build Web 2.0 sites.
HTML
Semantic Web
Ajax
RSS
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
How do semantic web implementations affect social media?
The use of semantic web implementations encourages the growth of online communities by allowing non-technical users to share information effectively.
The implementations allow non-technical users to work together to collectively classify and find information on various social media sites all at once.
They allow communication to flow from the business to the consumer and back, in a multi-way communication, allowing communication to become more complex.
They contextualize data as they process it; they augment the social media data with metadata to give meaning to the unstructured data.
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is one disadvantage of using email in your social media marketing campaign?
Your customers will be able to share e-mail content on social media channels.
It is a very targeted tool and should be used to communicate primarily with previous customers
It is less personal than a face-to-face meeting or a conversation by phone
It is a time-delayed form of communication allowing both the sender and receiver to participate when it is convenient
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