Market Research - True/False

Market research is useful for helping a business to make decisions

• True

• False

When developing new products, research can help identify what customers want

• True

• False

By carrying out market research a business is guaranteed to be successful

• True

• False

Market research is only carried out to reassure a lender that their money is safe

• True

• False

Carrying out research increases the risk of developing products that nobody will buy

• True

• False

Market research can help to promote a business

• True

• False

Avoiding the use of market research helps a business identify what customers want

• True

• False

Carrying out market research can give an advantage over competitors

• True

• False

Market research should only be carried out when starting a new business

• True

• False

Market research is a good way to find out the views of customers

• True

• False