Global Marketing Unit 3

a brand is

• Bundle of images and experiences in the customer’s mind

• A promise made by a particular company about a particular product

• Differentiation between competing products

• all of them are correct

brand that have achieved success in a single national market

• local brands

• international brand

• global brands

• none is correct

this brands have the same name and similar image and positioning throughout the world

• local brands

• international brands

• global brands

• multinational brads

WArgentina and France are different, but we treat them the same. We sell them the same products, we use the same production methods, we have the same corporate policies. We even use the same advertising—in a different language, of course" this statement made by the CEO of Gillete let us know that Gillete is a

• global brand

• local brand

• international brand

• multinational brand

the strategy of showing both brands Milka and Oreo in the packaging has the name of

• strategic alliance

• co branding

• tiered branding

• joint venture

this could be an example of

• co branding

• brand extension

• product differentiation

• none of them are correct

Provides consumers with various types of information on the packaging

• packaging

• labeling

• endorsement

• branding

Referring the global expansion strategies, offering product virtually unchanged in markets outside of home country is the definition of

• adoptation

• creation

• adaptation

• extension

In this strategy brand change elements of design, function, and packaging according to needs of different country markets

• adaptation

• extension

• creation

• expansion

A strategic alternative where brands launch a different product and a different communication in a foreign country is known as

• product communication

• product extension

• dual adaptation

• dual extension