Marketing Objectives & Strategy

Three key marketing objectives might include the following, except....

• Increase Market Share

• Increase Revenue

• Build a Brand

• Decrease Revenue

• Increase a Brand Value

If a business aims to build  a brand it may exploit....

• building a brand

• a unique selling point

• invest rapidly in television advertising

• newspaper to achieve this specific marketing objective.

• Your money to ads

For marketing to be effective, a business must be aware of....

• marketing strategies

• our funds

• costumers demand's

• its product cycle

• Competitors

The product life cycle shows....

• the different stages that a product passes through annually and the sales that can be expected at first stage

• the different stages that a product sales that can be expected at each stage

• the different stages that a product passes through over time

• the different stages that a product passes through over time and the sales that can be expected at each stage

Most products pass through six stages, they are....

• development, introduction, growth, maturity and decline.

• construction, introduction, growth, maturity and decline.

• development, construction, growth, maturity and decline.

• development, introduction, growth, construction and decline.

During the development stage the product is being....

• researched and designed

• launched

• confident that such products ‘work’

• established and consumers are aware of it

• established with a stable market share at this point

During the Introduction stage the product is being....

• confident that such products ‘work’.

• established and consumers are aware of it

• launched

• established with a stable market share at this point

• researched and designed

During the Growth stage the product is being....

• established and consumers are aware of it

• established with a stable market share at this point

• confident that such products ‘work’.

• launched

• researched and designed

During the Maturity & Saturation stage the product is being....

• established with a stable market share at this point

• established and consumers are aware of it

• confident that such products ‘work’.

• launched

• researched and designed

During the Decline stage the product is being....

• established with a stable market share at this point

• lose its appeal to customers

• established and consumers are aware of it

• researched and designed

• launched