Market Approach

Which feature cannot be applied to market orientated businesses?

• Distribution networks make it convenient for customers to make purchases

• Price is based on customers ability and willingness to pay

• Products are designed according to what the producer feels will sell

• Research is conducted about peoples needs and wants

Product orientated marketing means

• Basing all marketing decisions on the needs of customers

• Producing and marketing products that the firm believes will sell

• Using a firms assets to increase the marketing budget

• Using a firm's strengths such as its brand image to market existing and new products

Organizations trying to market healthier diets and eating habits are most likely to use

• Commercial marketing

• Market orientation

• Product orientation

• Social marketing

Which statement does not apply to market orientated businesses?

• Customer buying habits enable a firm to use appropriate Promotional strategies

• Pricing decisions consider what customers are prepared and able to pay

• The products made by a market orientated businesses are what customers actually want or need

• There is a lot of spending on research and development

Market orientated businesses are more financially successful than product orientated firms

• TRUE

• FALSE