MKT 264 - CH.1 Part 2

Creating a customized offering for specific customers interested in your product is called _________

• Customer Demand

• Positioning

• Offering

• Target Market

The parties involved in producing, distributing and promoting are listed under

• Supply chain

• Broad Environment

• Political - Legal Environment

• Task Environment

Which of the following is NOT an example of Broad Environment?

• Demographic Environment

• Natural Environment

• Technological Environment

• Value chain Environment

How did the market realities change in favor of the customer? (new Customer Capabilities)?

Holistic Marketing includes (you may pick more than one answer)

• Relationship Marketing

• External

  Marketing

• Integrated Marketing

• Internal

  Marketing

"Performance Marketing" aims at focusing on revenue targets and Generating Sales ?

• False

• True