Principles of Marketing_6

They provide raw materials, utilities, labor, capital, and equipment.

• Company

• Customer

• Suppliers

• Market Intermediaries

These are the channels that link the organization to its customers.

• Company

• Customer

• Suppliers

• Market Intermediaries

They create the demand for products and services.

• Company

• Customer

• Suppliers

• Market Intermediaries

The demand for a company’s product and services is affected by the nature and intensity of competition.

• True

• False

• Maybe

• Cannot decide

These may include any individual or entity with an actual or potential interest in the company and products and services

• Public

• Customer

• Suppliers

• Market Intermediaries

This macroenviroment includes are inflation rate, foreign exchange rates, consumer spending shifts,consumer price index.

This macroenviroment includes both political and legal factors.

These include population rate, gender, age, income composition patterns, civil status, and family size.

Examples of this macroenvironment are pollution, global warming, rampant denudation of forest, calamities

It is composed of current and impending technological change.

• SOCIOCULTURAL

• TECHNOLOGICAL

• NATURAL

• SOCIOECONOMIC