Marketing plan

Which of the following is an example of a marketing objective for a clothes retailer?

• Improve operations management within the organization

• Increase the firm's market share by 5% within the next 18 months

• Increase output by 1 million units by the end of this year

• Open 5 new stores in Vietnam within the next three years

Lexi has decided to operate a franchised Le Cafe coffee shop in a busy commercial district. She chose to use premium pricing for its range of coffees and desserts. She also decided to advertise by distributing coupons in the local area.

Which elements of the marketing mix below have not been mentioned for the above situation?

• People, physical evidence and process

• Place, price and promotion

• Place, product and promotion

• Price, promotion and people

Marketing that takes account of the moral issues involved in business activity is known as

• Commercial marketing

• E marketing

• Ethical marketing

• Social marketing

The marketing objectives of non-profit organizations is least likely to include

• To gain higher market share

• To generate a financial surplus

• To improve brand recognition

• To increase sales turnover

Which of the following is unlikely to feature in a marketing plan

• Marketing budgets

• Marketing objectives

• Sales person recruitment

• SWOT analysis

Elements of the traditional marketing mix do not include

• Distribution

• Process

• Product

• Promotion

Which of the following is not a marketing objective?

• Market leadership

• Market positioning

• Market segmentation

• Market standing

Which of the following is not included in marketing planning process?

• Marketing objectives

• Market research

• Review

• Marketing audit