Visual Texts Quiz

What is the main purpose of this Visual Text?

• To encourage people to consume shark fin soup.

• To encourage people to stop buying canned shark fin soup.

• To persuade people to think about sharks.

• To persuade people to cease drinking shark fin soup.

Fins are for Sharks! Not for Soup!

The designer uses capital letters, exclamation marks and red font for the title. What tone do you think the designer is trying to adopt?

• An indifferent and unbothered tone

• A serious and disapproving tone

• A humorous and comical tone

• An angry and curious tone

Fins are for Sharks! Not for Soup!

The designer uses capital letters, exclamation marks and red font for the title. What effect does all this have on the target audience?

• Then reader would feel a sense of wonderment and awe at the creativity of mankind.

• The reader would feel intrigued and curious about the wildfire and will turn to the library for more information.

• The reader would feel amused about the situation of the sharks. They would likely continue to read on to find out more.

• The reader would feel guilty about harming the sharks for their own selfish gourmet desires / eating shark fin soup. Thus they are likely to stop buying/consuming shark fin soup.

How did the Visual Text personally involve the reader?

(Hint: Think of a grammar technique.)

• It involves the reader personally through the use of the exclamation mark.

• It involves the reader personally, through the use of words Fins and Sharks.

• It involves the reader personally through the use of personal pronoun 'our'.

• It involves the reader personally through the use of Imperatives / Command words.

How do the images work together with the tagline ‘Fins are for sharks! Not for soup!’ to convey the main message of the poster? 

• The picture shows a shark with fins, and the fins are being added to the bowl. The words 'NOT FOR SOUP' are capitalised.

  This emphasise that it is cool to kill sharks for shark fins soup because while the fins belong to the shark, it can also be made into delicious soup.

• The picture shows a shark with red fins, and the red fins are being added to the bowl. The words 'NOT FOR SOUP' are capitalised in red.

  This emphasise that it is cruel to kill sharks for shark fins soup because the fins belong to the shark and not meant to be sliced off to make soup.

• The picture shows a shark with fins, and the fins are being added to the bowl. The words 'NOT FOR SOUP' are in red.

  This emphasise that it is cruel to kill sharks for shark fins soup because the fins belong to the top predator who likes to drink soup.

• The picture shows a shark with red fins, and the red fins are being added to the bowl. The words 'NOT FOR SOUP' are capitalised in red.

  This emphasise that it is cruel to kill sharks for shark fins soup because the soup is inedible.

Look at the heading 'Caught for Being Kind' and the background design.

Explain the technique that the designer has used here to capture your attention.

• The designer uses short sentences to get his idea across easily.

• The designer uses adjectives (e.g. kind) to describe Mr See as a wonderful individual.

• The designer has used the grammar technique of Imperatives to indicate that Mr See is finally caught for doing a misdeed.

• The designer uses humour to capture the reader's attention. Mr See is caught for doing something kind, and not for any misdeed.

Who is the target audience of this text?

• All those who commute to work or to school via the bus.

• Everyone who boards the bus and/or train to work/school.

• Everyone who wants to board the bus.

• All those who walk to school and to work.

Which expression gives the main purpose of the poster?

• 'For more information, please visit kindness.sg'

• 'Caught for Being Kind'

• 'Welcoming Passengers with a smile since 2006'

• 'Appreciate kindness with a daisy!'

What do you think is the likely message of the visual text?

• It is important to know how kind our bus drivers are.

• It is important to spot how very kind our bus drivers are.

• It is important to appreciate the kind efforts of our bus drivers.

• It is important to catch the bus drivers in action when they do something kind.

The visual text writes 'Always greeting with a smile, he has made every passenger’s trip a fun and pleasant journey.'

How does the above quote tell you about the personality of Mr See. (Hint: Look at Word Choice.)

• He is indifferent and ambivalent.

• He is amiable and approachable.

• He is an annoying person who greets everyone with a scowl.

• He is kind and grateful.