The most important objective for any advertising campaign is to increase conversions. Which of the following is an example of a conversion?

• Build your audience

• Increase engagement

• Download an e-book

• Increase your number of likes

Which of the following statements is true regarding the conversion marketing objectives?

• It determines keywords for targeting specific audiences by what those audience members would "consider."

• It determines how many people saw your ad and then went and purchased the product.

• It finds people who might be interested in your products, product promotions, company newsletters, or events.

• It increases awareness of your business or products by displaying ads based on selected market audiences.

When you target an audience by their type of mobile phone, which type of targeting option are you using?

• Behaviors

• Interests

• Demographics

• Connections

What is required to run ads on Instagram?

• Facebook business page

• Twitter business page

• Pinterest business page

• Google business page

Social media platforms utilize algorithms that control what users see in their social media feeds. The best way to get your message seen is to develop a social media strategy that:

• relies solely on paid social media strategies

• complements your organic strategy

• relies on neither paid nor organic social media strategies

• relies solely on organic social media strategies

Currently, the largest portion of Twitter advertising revenue is derived from:

• billboard advertising

• television ads

• Facebook posts

• mobile advertising

What will happen by narrowing your target audience?

• You will drive away potential customers who do not necessarily feel wanted by your ads.

•  You will spend less money on social media advertising because there will be fewer ads.

• You will be able to see how your ad is being perceived by the general public.

• You will not waste your budget, and your ads will likely have better performance

To advertise on Pinterest you must have:

• at least 10,000 followers on Pinterest

• a Facebook business page.

• a functioning Website

• a business account on Pinterest

If your ad is displayed 5000 times (5000 impressions) and receives 1000 clicks, what would your clicks, what would your click through rate be?

• 20%

• 15%

• 10%

• 25%

LinkedIn recommends that business that are just starting should avoid targeting based on:

• gender and age

• age and job title

• school and skills

• SEO and industry