_________ lets you to have a clear picture of the number of customers or usage of your brand in comparison with competition.

• Market share

• Brand share

• Product share

• Customer share

__ shows how consistent customers are in buying your brand, how long they have been buying and how long they may buy?

• Customer loyalty

• Brand loyalty

• Product loyalty

• Company loyalty

Brand assets include:

• The name of the brand

• reputation, relevance, and loyalty

• Less quality complaints

• All of the given options

To have value, a brand must offer which one of the following?

• A simple product range with a defined set of features

• A complex product range with a defined set of features

• Consistency, a reduced level of perceived risk for the buyer, & a range of functional & emotional attributes which are of value to buyers

• An identity through which the customer can trace the party responsible for supplying the product

_________ are incurred by brands because of failures and questionable business practices that may increase costs and liabilities.

• Brand assets

• Brand liabilities

• Brand equities

• Market failure

______ includes all that is linked up in memory about the brand. It could be specific to attributes, features, benefits or looks of the brand.

• Brand attitude

• Brand Associations

• Brand relationship

• Brand image

Lifebuoy – kills the germs you cannot see, is an example of ______

• Emotional benefit related to positioning

• Functional benefit related positioning

• Usage occasion related to positioning

• Health-related positioning

To keep your brand into recognition, it is important to _________ according to an effective through plan

• Advertise

• Position

• Place

• Market

A _________ has to answer the questions like what would be the short of market if our brand is not there.

• Brand image

• Brand picture

• Brand manager

• Brand association

A customer will choose a brand based on how compelling the _________ was as compared to other brands.

• Difference

• Similarity

• Sameness

• Uniqueness