Unit 1 Marketing

Marketing links producers to

• distributors.

• retailers

• marketers

• customers

The purpose of communicating with customers is to

• gather participants for a survey

• befriend customers.

• determine prices.

• attract customers’ interest.

Of the following, which is a durable good:

• Coffee mug

• Insect repellent

• Hamburger

• Lip balm

Which of the following items cannot be marketed:

• Holiday

• Health

• Hopefulness

• Hawaii

In the marketing concept, whose point of view matters most?

• Sellers

• Buyers

• Marketers

• Planners

Which of the following is the most common reason for businesses to search for ways to make their products better and cheaper:

• Competition

• Publicity

• E-commerce

• Service marketing

Marketing encourages people from different countries to __________ frequently.

• travel

• train

• think

• trade

Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing.

• promotion

• pricing

• financing

• purchasing

The marketing function that is responsible for the flow of goods or services from the producer to the customer is

• purchasing.

• product/service management.

• selling.

• channel management/distribution.

What's another name for the 4 P's of marketing.

• Market planning

• Forcasting

• Marketing mix

• Channel management