
PMM326 Quiz Week 3
Quiz
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Business
•
University
•
Medium
Ariane Astudillo
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10 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
____________ refers to the decision and acts people undertake to buy products or services for individual or group use
Buyer's Behavior
Diffusion
Novelty
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Buyer behavior is the driving force behind any marketing process.
True
False
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The simplest, most basic and best-known model of behavior is summarized by the salesmen’s mnemonic AIDA.
True
False
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
"A" in AIDA Mnemonic stands for Adoption
True
False
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The Marshallian economic model, postulates that buying decisions are the result of ‘rational’ and conscious economic calculations designed to maximize the buyer’s utility or satisfaction.
True
False
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The Psychoanalytic model of consumer behavior was developed by Ivan Pavlov.
True
False
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The Veblenian Model, proposes that people’s attitude and behavior are conditioned by the norms of the social groupings to which they belong
True
False
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