PMM326 Quiz Week 3

____________ refers to the decision and acts people undertake to buy products or services for individual or group use

• Buyer's Behavior

• Diffusion

• Novelty

Buyer behavior is the driving force behind any marketing process.

• True

• False

The simplest, most basic and best-known model of behavior is summarized by the salesmen’s mnemonic AIDA.

• True

• False

"A" in AIDA Mnemonic stands for Adoption

• True

• False

The Marshallian economic model, postulates that buying decisions are the result of ‘rational’ and conscious economic calculations designed to maximize the buyer’s utility or satisfaction.

• True

• False

The Psychoanalytic model of consumer behavior was developed by Ivan Pavlov.

• True

• False

The Veblenian Model, proposes that people’s attitude and behavior are conditioned by the norms of the social groupings to which they belong

• True

• False

The Pavlovian Learning Model explains consumer behavior as an association between stimulus and responses

• True

• False

The composite model of buying behavior was developed by Baker (1975)

• True

• False

"I" in salesman's mnemonic AIDA, stands for Interest.

• True

• False