Marketing

Business process of creating relationship with and satisfying customers.

• Advertisement

• Marketing

• Market Research

• Market Study

True or False?

Marketing involves encouraging people to buy a product or service.

• True

• False

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

• price

• promotion

• strategy

• place

When someone famous uses their own image to help promote a particular product, it is called ........... .

• billboard

• endorsement

• placement

• spread

A ...................... is a special saying made from a few words that helps identify the company or brand.

• logo

• coupon

• banner

• slogan

..................... are people who have a big social media following.

• Borrowers

• Investors

• Influencers

• Bankers

Any goods and services a business sells

• advertising

• product

• market segment

• profit

A group of people who share one or more common characteristics, lumped together for marketing purposes

• market segment

• sales

• online advertising

• group sales

How and where the product will be made available to consumers in the market, selection of distribution channels, and partners

• Product

• Place

• Promotion

• Price

Deciding how much to charge for goods and services.

• Marketing
• Goods
• Pricing
• Selling