Rhetorical Appeals Review

An ad tells you that you should buy their makeup, since you deserve the best!

• Pathos

• Ethos

• Logos

Answer explanation

This advertisement uses pathos as it is appealing to the emotions of the consumers. Specifically, it is appealing to their sense of self-worth and makes them feel deserving and valuable ("best").

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

A box of Macaroni Cheese says "Just the way your mother made it!" (two answers)

• Pathos

• Ethos

• Logos

Answer explanation

This is an example of pathos as it appeals to the feeligns of nostalgia and comfort by mentioning that it is like a home cooked meal. It also could be an example of ethos in that is claims to be trustworthy by nature of the fact that is is made the way your mother would make it.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

An ad for knives states: "The Professional Choice."

• Pathos

• Ethos

• Logos

Answer explanation

This is an example of ethos as the advertiser is claiming that their product is chosen by professionals. Therefore, it seems trustworthy and credible.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

"In a study, 75% of people determined that VITALISE was the most effective pain reliever."

• Pathos

• Ethos

• Logos

Answer explanation

Logos is clearly used here as this is a study referencing a statistic. It attempts to persuade the consumer that the product would be the rational choice (since most people asked think it works).

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

A security company claims that "We keep your precious family safe!"

• Pathos

• Ethos

• Logos

Answer explanation

This is an example of pathos, since the advertiser is appealing to the consumers' sense of responsibility for their family and their desire to keep them safe and secure.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

"Shineywhite Mouthwash is recommended by dentists."

• Pathos

• Ethos

• Logos

Answer explanation

This is an example of ethos since the advertiser is claiming that dentists, who are specialists in tooth care, think the product is effective. This adds credibility.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

"If you want the best value for your money, it makes sense to buy our product, since it performs just as well as the competitors but is only half the price."

• Pathos

• Ethos

• Logos

Answer explanation

Here the advertiser is using logos by using logic and reasoning. The form "if . . . then . . ." is making a logical argument, stating that IF you buy the product, you will THEN be saving money.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5