Chapter 8 homework

Chapter 8 homework

12th Grade - Professional Development

30 Qs

quiz-placeholder

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Chapter 8 homework

Chapter 8 homework

Assessment

Quiz

Professional Development

12th Grade - Professional Development

Easy

Created by

Brianna Konwinski

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30 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Business-to-business marketing involves:

selling products and services through certified representatives

sales to households for personal consumption

a more direct channel of distribution than consumer markets

selling products such as household furniture

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

the most common approach to gathering primary information is

experimentation

focus groups

observation

interviewing

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

which survey method results in the most in-depth information and the best response rate?

personal

telephone

internet

mail

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

the four variables that affect short-term marketing decisions are referred to as the:

marketing plan

marketing mix

marketing system

market segment

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Information that already exists is called:

secondary data

target data

primary data

marketing data

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The _____ is the written statement of marketing objectives, strategies, and activities to be followed in the business plan

marketing structure

marketing mix

marketing plan

marketing system

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

which of the following is an internal environmental variable

industry demand

financial resources

technology

the economy

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