Share the Promise LAP

A logo is a brand’s

 

 

 

• promise.

• identifying mark.

Brand promise connects to customers on a(n) __________ level.

 

 

•   intellectual

•   emotional

“I’m lovin’ it” is one of McDonald’s famous brand

 

 

 

 

• slogans.

• logos.

Which of the following is a true statement about brand promise:

•   It decreases brand awareness.

•   It is not usually stated in words.

Which of the following is a benefit of brand promise:

 

 

 

 

• It increases the company’s market share.

• It allows the company to stand out from the competition.

Brand promise helps to increase brand awareness and brand

 

 

•   loyalty.

• personality.

How does brand promise affect employees?

 

•   It creates additional pressure on their jobs.

• It gives them a common goal.

When a customer sees a news story on television about a certain company or brand, it’s an example of a(n)

 

•   touch point.

•   slogan.

Which of the following is considered a pre-sale touch point:

 

 

 

•   Advertising

• Interaction with a salesperson

During-the-sale touch points should be designed to

 

 

 

• reinforce that the customer is making the right buying decision.

• resolve any problems the customer has with the product.