DMK108G Research Title

Review the article ‘In-store proximity marketing: experimenting with digital point-of-sales communication’ based on the following criteria.

• The title is within the recommended length of words

• The title is above the recommended length of words

• The title is below the recommended length of words

Review the article ‘In-store proximity marketing: experimenting with digital point-of-sales communication’ based on the following criteria.

• The title attracts the reader’s attention

• The title does not attracts the reader’s attention

Review the article ‘In-store proximity marketing: experimenting with digital point-of-sales communication’ based on the following criteria.

• The title is formal and not too “clever” or “cute”

• The title is not formal and too “clever” or “cute”

Review the article ‘In-store proximity marketing: experimenting with digital point-of-sales communication’ based on the following criteria.

• The title reflects the main theme, issue or position discussed in the article.

• The title reflects the main theme, issue or position not discussed in the article.

Review the article ‘In-store proximity marketing: experimenting with digital point-of-sales communication’ based on the following criteria.

• The title answers the following questions: What will be researched? How will the topic be researched? With whom? and where / in what context will the study be conducted?

•   The title does not answer any of the following questions: What will be researched? How will the topic be researched? With whom? and where / in what context will the study be conducted?

• The title answers the following questions: What will be researched? How will the topic be researched? where / in what context will the study be conducted? But does not answer with whom?

Review the article ‘In-store proximity marketing: experimenting with digital point-of-sales communication’ based on the following criteria.

• The article is focused on the serving objective.

• The article is focused on the speaking objective.

• The article is focused on the saving objective.

• The article is focused on the sizzling objective.

Review the article ‘In-store proximity marketing: experimenting with digital point-of-sales communication’ based on the following criteria.

• The article is focused on the selling objective.

• The article is focused on the serving objective.

• The article is focused on the saving objective.

• The article is focused on the sizzling objective.

Review the article ‘In-store proximity marketing: experimenting with digital point-of-sales communication’ based on the following criteria.

• The article is focused on the product element of the marketing remix.

• The article is focused on the price element of the marketing remix.

• The article is focused on the place element of the marketing remix.

• The article is focused on the process element of the marketing remix.

• The article is focused on the people element of the marketing remix.

Review the article ‘In-store proximity marketing: experimenting with digital point-of-sales communication’ based on the following criteria.

• The article is focused on the product element of the marketing remix.

• The article is focused on the price element of the marketing remix.

• The article is focused on the promotion element of the marketing remix.

• The article is focused on the process element of the marketing remix.

• The article is focused on the people element of the marketing remix.

Propose a new research study based on the article ‘In-store proximity marketing: experimenting with digital point-of-sales communication’ using the following criteria:

Main theme or research topic: Research design + population + geographical area