Ambush Marketing

Every company will try as much as they can to improve their brand positioning.

• True

• False

Brand positioning refers to a conceptual space in which every company would like to create in the mind of their costumers so that they will buy their company's products instead of others'.

• True

• False

Paid advertising does not work to raise people's brand awareness.

• True

• False

No company wants to spend millions of dollars to create advertisements that represents their brands.

• True

• False

An advertisement that shows someone standing in front of a Pepsi vending machine for buying Coca-Cola is one of the examples of brand war.

• True

• False

Ambusher is a company that is sponsoring a big event.

• True

• False

A predatory advertising is an indirect ambushing strategy which confuses people by acting as if they have something to do with a big event.

• True

• False

Court tale advertising refers to an advertising strategy by sponsoring the athletes/ participant of a big event because the company can't sponsor the event.

• True

• False

Self adverts refers to the practice of breaching the limits of a company's sponsorship parameters in a way that infringes on another sponsor's marketing or advertising.

• True

• False

Using the tagline of a big event to introduce our brand is one of the examples of direct ambushing.

• True

• False