Ambush Marketing

Ambush Marketing

University - Professional Development

10 Qs

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Ambush Marketing

Ambush Marketing

Assessment

Quiz

Business, English

University - Professional Development

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Created by

Agustina Ekwin

Used 4+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Every company will try as much as they can to improve their brand positioning.

True

False

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Brand positioning refers to a conceptual space in which every company would like to create in the mind of their costumers so that they will buy their company's products instead of others'.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Paid advertising does not work to raise people's brand awareness.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

No company wants to spend millions of dollars to create advertisements that represents their brands.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An advertisement that shows someone standing in front of a Pepsi vending machine for buying Coca-Cola is one of the examples of brand war.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Ambusher is a company that is sponsoring a big event.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A predatory advertising is an indirect ambushing strategy which confuses people by acting as if they have something to do with a big event.

True

False

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