International Marketing

What is international marketing?

• Obtaining customers from another country.

• Obtaining customers from your own country.

• Satisfying customers from abroad.

• Satisfying customers from your own country.

What is export?

• Sending your product from Dongguan to Guangzhou.

• Sending your product to the moon.

• Sending our product to another country.

• Destroying your product.

What is indirect export?

• Using a trading company to help with the buying and selling of your product.

• Dealing with the international buying and selling of your product alone.

• Sending your product to India before you send it to Guangzhou.

• Sending your product to Mars before you send it to the moon.

What is direct export?

• Exporting your product on your own, without a trading company.

• Sending your product directly to Guangzhou without going to India first.

• Sending your product to the moon without going to Mars first.

• Using a trading company to export your product.

How can a company do direct export?

• By sending their product on a ship and hoping for the best.

• By opening offices in a foreign country.

• By sending sales people to a foreign country.

• By sending sales people to the moon to help sell your product.

What is a global web strategy?

• When a spider builds a web in a foreign country.

• When a company has a website that is accessible in multiple languages.

• When a company has a website that is only in one language.

• When a company only wants to sell their product to people who speak English.

What is licensing?

• A local company shares their business license with a foreign company.

• A local company buys the foreign company's license.

• A local company steals a foreign company's business.

• A local company opens a franchise.

What is franchising?

• When a local company shares their business license with a foreign company.

• When a local company opens a store in the foreign company's name without permission.

• When a local company steals a foreign business.

• When a local company buys the rights to open a store on behalf of the foreign company.

Which one costs the local company money?

• Licensing

• Franchising

Which one costs the foreign company money?

• Licensing

• Franchising.